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It’s only May, and we’ve already done a slew of events with our youth.  In fact, we’ve done more events so far this year, than all of 2010; now that’s growth! When we announce or go to an event, the very first question folks ask is “How many kids are here?”  It’s a natural question, and I’d be lying if I said that the number of youth we have participate in events, or number of youth on the entire RCC roster is not important— it’s very important.  

What’s more important though, at least for RCC, is the quality of our program.  There are a ton of organizations that “do” things with youth: Our focus is for our youth to not just do, but to accomplish.  We’re not looking to just expose them to cycling.  We want to expose them to a sense of accomplishment, that, through cycling, can and will seep into every other facet of their lives (i.e. academics, employment, personal ambitions).  Because we set the bar so high—for our youth, for ourselves, and RCC as a whole—quality often comes at the expense of quantity.  

We realized early on, that if we don’t develop prestige around RCC, then the value of being a youth member of RCC is nil.  We rank our youth after every session. The rankings are posted on a piece of paper that gets taped to the side of the RCC bread-truck.  Rankings are based on attendance, attitude, and school behavior.  We don’t care how fast you ride your bike.  If you show up on time, meet your ride-goal for the day, and don’t act up while with us, or in school, then your rank maintains or improves.  The top ranked 8-12youth leading into an event, get to go.  We also have a system of awarding RCC decals to the youth’s helmets for positive character development.  If they ask for a sticker right after, say, helping someone who fell down, they get denied.  Again, that only reinforces the “do” in youth (as in do something for a reward), and we want them to learn what positive character development is— that’s accomplishment.  

If youth are consistently late, or consistently acting up, they are put on the Probation list (and it really is in bold font at the bottom of the rankings sheet).  Two weeks on the probation list, and youth are no longer on the RCC Roster.  If a youth desires to continue with the program, they are put to the back of our Reserve List, which is our ‘on deck’ list for new youth waiting to enter the program.  Essentially, youth who have been dismissed from the roster must rejoin the program.  

Last Friday, and after five separate meetings between Walker, Wilson, and I, we decided to ask a youth to exit the RCC Roster.  It was a hard discussion to have with the member, especially since it was one of our youth from last year. The 8th-grader came on and off the Probation list for quite sometime—excellent attendance—but disruptive behavior. We tried every angle we could over the past several weeks, but ultimately, we had to formulate a decision based on the level of quality outreach we could provide to 14 other youth on the roster— as we removed the disruptive behavior coming primarily from one.

Last Friday was a tough day for RCC, as we had to dismiss one of our youth from the roster

Time and time again, we remind ourselves that if we close out 2012 with only five youth, or four youth, or even just one, then we’ll know that those few youth have accomplished…truly accomplished.  We don’t want youth in public housing to just ‘do’ cycling— that’s not enough for us.  We are designing a program that has youth in public housing beat the odds, overcome the stereotypes, and accomplish what they set out to accomplish…over their lifetime.  In order for us to design such a program, it starts with quality, and it ends with quality— quantity is just a bonus.

Craig Dodson

Founder & Director of Development

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Last Tuesday, I gave a presentation on Richmond Cycling Corps to about 30 folks attending the Creative Change Center’s (C3) Breakfast Club.  C3 is a great organization, that—according to its mission statement— promotes “Innovation. Diversity. Energy. Creativity. Openmindness. Self-Motivation. Inspiration. Connection. Celebration.”

Hey, that sounds like RCC!

For the first time, aside from a smattering of blog posts that I’ve written, I cracked open my mind and exposed the hardware as to how I think, and how my thinking drives RCC.

The presentation took attendees through a photo-journey of  my adolescence, college, post college, bread trucks, Lil Wayne, welding, our youth, an outhouse, Justin French, and a 70’s rock band from Canada.  The title was “RCC: Never Finished.”

The gist was to demonstrate how I’ve never sought to have RCC become a ‘finished product,’ and how we are extremely creative and bold in our execution of producing the best social-outreach product we can.  ”Flux” was a term used throughout the presentation, as it articulates pretty well, how [I think] all businesses should be run: in a state of flux, always charging to evolve.  

It’s my opinion that when a company (and, yes, I view RCC as a company, not a conventional non-profit) sticks to a point-A-to-point-B plan, they fail to produce the best product they can— because they’re only charting a course for the company to become a finished product- ‘This is what we do, and all that we do.’

 We saw this with early on with social media platforms (MySpace), search engines (Yahoo), and PC companies (Gateway) who locked into a product or service-unilateral-mission, and lost market share to their competitors who constantly pushed the boundaries of their product/service development— often reaching a point of operating without boundaries at all (Google).  

At various points during the presentation, I could tell that some folks were becoming a bit, well, squeamish, of our tactics (or lack thereof) of producing what has becomes the nation’s most successful inner-city youth cycling program. A program, I must add, that has occurred in only two years, with three guys, three volunteers, five board members, and $100,000.  

In conventional non-profit organizations, especially those that work with youth, there is surely an operational-template premised on “caution first, caution second, action third.”  

We flip that template (yikes!), and do what it takes to produce results (i.e., change young lives). Oh, and those results are not metrics-driven (another yikes!).  We view each youth in our program as unique in their background, their development, and their needs.  And so we are forced to constantly adapt our thinking, qualification, and methods to improve their lives, and subsequently serve the purpose of RCC.  

At the conclusion of the presentation, one of the attendees came up and protested that “my fearlessness makes her a little nervous.”  ”Thank you,” I said in return.  It’s been my experience that the companies who have pushed the envelope in vision, execution, and product development often become the categorical front runners.

We take ownership (extreme pride, actually) towards our fearless approach to running RCC.  We’ve taken the boundaries off of our mission statement— which we felt only wedded us to What We Do, instead of How We Do It and Why We Do It. In fact, this led us to dismiss our mission statement all together, and rely instead on our new Purpose statement— which is now front and center on our new website: RichmondCyclingCorps.org   

Craig Dodson

Founder & Director of Development

by Craig Dodson, Founder and Director

It’s been four months since the Grand Launch of RCC’s Richmond Bicycle Studio. Four months….and a lot of you are still wondering: so what’s the deal with that place? 

Is it a bike shop? A indoor cycling studio? A hangout for our youth? A big cavernous space where we sometimes have awesome parties? All good questions.

For you, we offer Richmond Bicycle Studio: Explained.  

How (As in “how did the Richmond Bicycle Studio come into existence?”) 

Back in 2010, the lease of a former shipping and receiving warehouse was donated to Richmond Cycling Corps for two years as part of an underwriting agreement. This gift came via the now-infamous Justin French. We had no idea what we were going to do with the building, but we weren’t about to turn away 3,300 fully renovated square feet.

In November of that year, I started running indoor cycling classes and custom bike fits out of the space to raise funds for RCC.  I taught 4 evening classes a week.  I had been doing bike fits since 2005— using original data and protocol from bicycle-related research projects and lit reviews.  For the first time since 2007, I was using my [expensive and often irrelevant] formal education to raise money for my passion: RCC.  

Within five months,  we’d raised $17,000 for RCC within the space’s shabby-chic walls (okay, more shabby than chic).  

At this point, the Board of Directors and I realized that we may have found the controlled funding-generator that we’d been looking for.  For us, this was the key: it was controlled. See, most non-profits have uncontrolled funding—they live (and die) by the grant. That’s an excellent model as long as times are good, but when grants dry up, things get tough.  I’ve always felt that such ebb-and-flow income should not be the financial lifeline of any organization.  

Why (as in, “Why do this?”)

Once we realized that cycling-related services within the space could be a viable financial opportunity for RCC, we expanded our vision. We began a full design and build-out of 1717 Summit Avenue on Memorial Day weekend of 2011.  

The impetus to develop the studio was built around four ideas:

1. Grant writing was not our skill-set, but cycling was.

2. We had more financial gains (and less frustration) through selling cycling-related services than hunting down foundation money.

3. Helping folks meet their cycling needs allowed us to be up close and personal with those supporting RCC—which may lead to a potential donor down the road (a nice aside: this hypothesis has been validated).

4. We had a vision of a utilizing the space directly for our youth outreach (more on that later).

What (as in “What are we and what do we do?”)

Richmond Bicycle Studio is a venture run by a non-profit.  The Salvation Army has thrift stores.  The Girl Scouts sell cookies.  Richmond Cycling Corps owns and operates Richmond Bicycle Studio—simply put, we sell cycling-related goods and services to raise funds, gain autonomy, and conduct cycling-based outreach.

Like our work with youth, we just happen to be really good at helping people with their cycling endeavors.  I’ve been working in bike shops since age 15; competing on bikes since age 14;  an elite cyclist since 1998. Thanks to an interdisciplinary program and great adviser, I essentially went to grad school to study the science of cycling.  RCC’s Operations Coordinator, Walker Owen, is an engineer by trade and currently an elite cyclist; he’s mechanically-minded, detail oriented, and incredibly astute when it comes to bicycle design, materials, and production.  

With cycling being the bedrock of the folks behind RCC, how could we not leverage our backgrounds towards helping to financially support our organization?  

Even if a for-profit venture, we designed Richmond Bicycle Studio to fill [what we felt was] a void in the community.  We wanted to create a one-of-a-kind space—one that didn’t look, feel, or operate like a conventional bike shop. Our purpose and strategy is to provide undivided attention, education, and shared passion; while we are trying to create revenue for the organization, we’re not doing that at the expense of relationships with the community.  Low overhead allows us to keep our exposure at a minimum, allowing us to make careful and calculated decisions for our patrons.  

Where (as in “where do we go from here?”)

Perhaps most important in our vision of Richmond Bicycle Studio was our commitment to developing a space for our youth to expand their world of cycling: from learning bicycle mechanics to creating bicycle-inspired art, we want our youth to be exposed to every facet of cycling possible.  We knew we had to get the studio off the ground first—and without letting the cat out of the bag—I can say that a dedicated, one of a kind space, just for our youth, is in the works. 

Hopefully this sheds a bit more light on Richmond Bicycle Studio— and subsequently, RCC.  

So, if you have a cycling need, be it a bike fit, indoor cycling classes, repair, new bike, accessories, new parts, or consulting, and you want your dollars to support an organization that changes youth lives in Richmond’s public housing projects through cycling, then support RCC’s Richmond Bicycle Studio.

Craig Dodson

This blog post is sponsored by   

Well, you found us.  Not a usual method of delivering a newsletter huh?

If you’ve come to our blog before, welcome back.  If you’re new, get comfortable, and take a look at the older posts. In them, you’ll see that we’ve tried to present a transparent look into our organization, our practices, our philosophies, and our goals.

So—why are we doing our newsletter this way?  Well, for starters— if you haven’t figured out yet—we’re not big fans of conventional means towards a-n-y-t-h-i-n-g we do..newsletters included.  Secondly, we truly believe in an honest and non-manufactured approach towards every facet of the ‘social-profit-design’ that is RCC.  Last but not least, we don’t want to water-down what folks have come to love about this pint-size organization that delivers gallons: our grit, our sincerity, our creativity, and our scrappiness.

Well, it’s that time of year, and folks feel like giving.  So let us give you 22 successes for RCC in 2011.  Why 22?  Because that’s what it added up to.

1. 8 youth from our 15 member youth group are taken to the Philadelphia for the LiveStrong Challenge.

2. RCC youth member Chris Mason becomes Richmond’s first inner-city youth to ride 100 miles in one day.

3. Two youth rode 50miles in Philadelphia, two youth rode 35miles, and 3 youth rode 25miles in addition to Chris’s 100mile journey.

4. Youth receive proclamations from Richmond’s Mayor Dwight Jones for achievements in Philadelphia and throughout year.

5. Collectively, RCC youth rode close to 15,000miles from March to September.

6. RCC was featured in four different magazines, three websites, and a video that’s garnered over 5,000 views.

7 RCC diversified, and launched Richmond Bicycle Studio— a four month project that has redefined all things cycling in Richmond: Sales, service, fits, and indoor cycling— with all funds raised going towards RCC .

8. Three VCU students became the backbone to RCC’s volunteer efforts, and captured the hearts of our youth.

9. Walker Owen…’nough said. 

10. RCC finishes 7th in Richmond Unite Grant Award.

11. Organizations, schools, and politicians across the Richmond region solicit RCC for expertise in inner-city youth outreach.

12. Over 200 people attend Grand Launch of Richmond Bicycle Studio

13. RCC Board Chair, Peter Fraser’s design wins Best of Show at this year’s InLight art expo—with RCC youth integrated into his exhibit.

14. Three youth complete 50miles at this year’s Capital to Capital Trail Foundation ride: 5 youth complete 25mile ride.

15. RCC becomes finalist in Henrico County Business of The Year Award.

16. RCC decides to start second public housing youth outreach location for 2012: Second RCC Bread Truck is purchased.

17. RCC partners with Police Athletic League to produce new fleet of youth bicycles.

18. RCC is asked to become an integral part of community health initiative for Richmond’s 7th District: We accept.

19. RCC youth, and high school senior, Chris Mason delivers personal statement on his epic 100mile Philadelphia ride to his high school college guide. Her verdict: “It was the best personal statement I’ve ever read.”

20. RCC’s Founder and Director, Craig Dodson, was named one of Richmond’s Top 40 Under 40 by Style Magazine

21. RCC Board Member, Carolyn Goble, is awarded Community Cycling Advocate of the year by Carytown Bicycle Company

22. We did everything above in less than 18months from starting RCC, with 2 staff, 5 Board Members, 3 volunteers, and $100,000 annual operating budget; and why our ‘battle cry’ has become: Can’t Stop. Won’t Stop.

 2012 is going to be chock full of even more monumental accomplishments for RCC, and we’re already getting excited to give you those updates throughout the year. In fact, think of RCC as a season in and of itself….one that never stops giving.

From ALL of us at Richmond Cycling Corps…Happy Holidays!!!

by Craig Dodson, Founder and Director

There are no training wheels in Fairfield Court.

Some kids in the neighborhood have bikes—mostly banged up, brake-less youth bikes that are ditched in front yards and left out in rain.  One thing we’ve noticed: not one bike has a set of training wheels.  Kids in Fairfield Court, as young as four years old, can literally jump onto an adult bike ride as if they’d been doing it since they were two.  

It’s interesting how a lack of resources (in this case, training wheels) has given them no other alternative than, well, action.  If you want to ride, throw caution to the wind, jump on the bike, and let whatever happens, happen.

Gotcha! Here’s 5 year old Mimi. She’s the baby sister of two of our youth members, and if you turn your back for a second, this little daredevil is on your bike, or in this case, my 59cm bike. We hope to get Mimi into RCC   soon.

Folks often ask us “How has RCC accomplished so much in such a short period of time? And with only a few hands on deck? And on such a tight budget?”  Our response:  like the kids in Fairfield Court, we scrapped the training wheels from Day One.

At the risk of being a bit haphazard and borderline reckless, we just try things.  We don’t sit around and think of detailed action-sequences, master-plans, or fabricated controls on how to successfully produce an inner-city youth cycling program.  It’s 100%, grade-A, organic, Darwinian trial-and-error.  

We observe, think, and make logical, gut-driven judgment calls. Our protocol shape-shifts as it needs to.  We’re guided by the bold process of idea generation and regeneration, not standards and procedures.  

This approach to youth outreach has allowed us to be as dynamic as the environment our youth are in.  To be frank, day-to-day stability in public housing projects is non-existent.  If you take a cautious approach to youth outreach in Fairfield Court—especially if you’re using something out-of-the-norm like cycling— it will not work.  Standards and procedures, flow charts, and master plans narrow the vision and stifle creativity—sort of like training wheels: your ability to maneuver is too restricted, too limited.  

Working with our youth constantly reminds us how we ought to function.  Our youth don’t (yet) know what red-tape is.  The don’t fathom a litigious society.  They don’t constantly obsess about the “what if’s” in life.  They operate on cause and effect; action and reaction.  They’re fearless — or maybe they’re just incredibly confident in their abilities to figure things out.  Maybe that’s what fearless really means.  Regardless, our youth inspire us how to think, how to plan, how to not plan, and how to do.  

Somewhere along the way to adulthood, it seems we forget how to just try, and —with some instinctive navigation and a little luck—do . All too often, we get paralyzed with risk-versus-reward calculus, fear of the unknown, and fear-to-fail thinking.

If we had put such cautious strategies front and center with RCC, we’d never have even launched this program. If mapped out, financially assessed, and logistically picked and prodded, the odds of success in introducing and producing an inner-city youth cycling program in Richmond would have been nil. The youth in Fairfield Court have it right: sometimes training wheels just aren’t necessary.

by Craig Dodson, founder and director

Walker and I just sat there staring at each other in total disbelief.  

An employee at Ibis — the bicycle company we were proud to carry at Richmond Bicycle Studio — had told us over the phone that we could no longer carry their bikes. What’s worse: it was because of the outreach work that Richmond Bicycle Studio supports. It was like we’d been hit by a truck.  

I should probably back up a bit.

In case you didn’t know, we picked up Ibis just before our Grand Launch on September 16th, and we were ecstatic.  

Why?

For starters, sheer awe. Ibis was a brand that Walker and I fell in love with when we first began to dream about cycling. I liked Ibis bikes so much that I named my first dog after the company in 1996.  Walker leafed through the company’s catalogs late at night when he was in high school— for hours just reading and staring, dreaming and thinking of having an Ibis.

Second, it was a perfect fit for us, a product that we wholeheartedly believed in, a company that still had a soul. I mean, this was a bike company that claims on its website that “[p]hilosophically, we at Ibis like contributing to micro charities.” When was the last time that you heard a successful bike company do that?

Walker and I were ecstatic: Ibis was coming to Richmond Bicycle Studio, and we were ready to build a platform around the company’s product.  

We ordered the first bike, a Silk SL road bike, for a customer in September.  When we got it in, we knew—absolutely knew—that we had our paramount brand for our boutique-style service.  We built up the bike, did a custom bike fit, and produced one very satisfied purchaser.  Ibis sent a few T-shirts and a banner too— a token to welcome us.  

Three weeks ago, I decided to purchase an Ibis— a Silk SL frame and fork.  I haven’t had a new frame in four years, and I’m still using my race component group from 2006.  I’ve never in my life been able to purchase a bike that I really wanted— I was always too broke, and through racing, I [thankfully] had sponsorship. I don’t make much money directing RCC, but I threw caution to the wind, and decided to purchase a bike that I really wanted to ride. Yes, it was in part a way to carry out my adolescent dream of owning an Ibis, but it’s also good sense for me to be aboard the product(s) that we recommend to folks who trust us.

So, on a Friday evening at 4:45pm (West Coast time), I called Ibis, and ordered my new frame.  I was so happy on the phone; I started sharing the recent developments of our program with the Ibis employee.  He seemed interested, so I sent over a bunch of links to recent press on RCC— he said they may post the articles on their Facebook page.  I just kept thanking the employee— he seemed really interested into what we were doing at Richmond Bicycle Studio, and how it funded our non-profit. 

Two weeks later, and the frame never showed up.  I called Ibis just to see if they had a tracking number.  

No tracking number.  They never shipped it.  

Ibis had decided —without telling us— that we were no longer a dealer.  

After a half hour on the phone, with the discussion making no sense, I finally asked the employee what he suggested we do different at Richmond Bicycle Studio— something that would have kept the relationship with Ibis.  

”Separate the shop from the non-profit” he said.

”But the shop is separate from the non-profit,” I sputtered. “The only connection is that the shop produces funding for the non-profit.” He didn’t get it.  I tried a different approach: “It’s like how the Girls Scouts sell cookies to fund their purpose.”  

That seemed to make matters worse.  Finally, I said “What difference does it make what we do with the money we earn?  That’s our choice, and it doesn’t affect our operations or quality of service.  The Girls Scouts still produce the best cookies ever made, and the money goes to…well…the Girl Scouts”

 He still didn’t get it.  His constant retort to everything I said: “We just want to work with conventional bike shops.”  

Ibis is not a “conventional” company. This is what makes their abrupt about-face so puzzling.

We are so proud of this organization and the creative way we’ve diversified our operations to support its existence. We’re not going to hide who we are or how we work. Frankly, we broadcast our endeavors every chance we get.  Never in a million years would I think that sending over information about providing inner-city youth cycling opportunities would backfire…from a cycling company…that “philosophically likes contributing to micro charities.”    

We’re not asking Ibis for a donation.  We’re not asking for discounts.  We’re not even asking them for swag.  We just want to sell their bikes—bikes we believe in, produce happy customers, and help some inner-city kids along the way.  

Lesson learned in dealing with bicycle companies: They just want to sell bikes; don’t mention the kids.

by Peter Henry, Board Member

So, a pretty sobering article about demographic shifts came out in the New York Times this week. You can read it here, but the short of it is that middle class neighborhoods have disappeared over the last 40 years as greater residential segregation has set in. This finding was part of the US2010 project (which itself is a joint effort between Brown University and the Russell Sage Foundation). 

The NYT article used Philadelphia and its suburbs as a case study (and have a chilling graphic of demographic shifts since 1970 here), but the larger point is that, in the US in 2010,  ”44 percent of families lived in neighborhoods the study defined as middle-income, down from 65 percent of families in 1970. At the same time, a third of American families lived in areas of either affluence or poverty, up from just 15 percent of families in 1970.”

Okay, okay, you say—I get it:  the middle class disappears, so there are more affluent people and more poor people; they live far apart from one another—it’s sad, but it’s not surprising.

So what does this have to do with RCC?

Well, for one thing, a metro area with concentrated poverty at its core and affluence on its periphery should sound pretty familiar if you live in Richmond.

In fact, if you play around on this interactive feature of US2010’s map project, you can track household income since 1940 in the Richmond metro area. When you do that, you’ll see a trend: affluence moving out of the city of Richmond, and in particular after 1970. 

So again: what does this have to do with RCC? 

All of our youth come from the urban core. They attend schools that, compared to their suburban counterparts, have higher levels of inexperienced teachers and students on free/reduced lunch and far fewer Advanced Placement courses and advanced math classes (you can track that data here by plugging in RPS schools and comparing them to schools in Hanover, Chesterfield, and Henrico). What’s more, as middle class residential areas disappear, our youth lose the opportunity to mix with members of other economic classes.

While it’s true that RCC is never going to reverse 40 years of residential segregation, I have to believe that what we can do is expose our youth to a different world, one bike ride at a time.

by Peter Henry, Board Member

Holy cow! ANOTHER article is out about RCC, this time in Belle, the sister magazine of Style Weekly (yes, the same Style Weekly that wrote about RCC founder and director Craig Dodson as one of Richmond’s “top 40 under 40” for 2011).

As Craig wrote in his post last week, this much attention is a wonderful problem to have. But where Craig focused in his post about how we’re not yet equipped to deal with all the attention that RCC is suddenly getting, I want to note that the other challenge is explaining exactly what RCC is.

The piece in Richmond Magazine focused on the relationship between youth captain Chris Mason and Craig. Style’s profile focused on Craig’s man-about-town/jack-of-all-trades qualities. The Belle piece, in turn, focuses on our new bike studio.

So which is it? Is RCC

a) a bunch of good guys who take kids from Fairfield Court on bike rides?

b) a place where you can buy good coffee?

c) an advocate for cycling in Richmond and its environs?

d) a place where you can get a bike fit? 

The correct answer is e) ”all of the above….but not really.” 

Ironically, one of the greatest frustrations is that, in many ways, the secret that is RCC is suddenly out.

For me, the great question is “how do we communicate the goal of RCC—namely, leadership development of Richmond youth—given the many hats the organization wears?” In other words, how can we effectively communicate the identity of an organization that, due to character (i.e., scrappy) and necessity (i.e., lack of funding), shapeshifts depending on the task at hand? 

If RCC breaks barriers and breaks molds, how do we explain what we are? It’s a good problem to have. 

-Peter Henry

Bicycle Broom Ball (yeah we invented it) starts today with the youth. A little like polo… A lot like fun! http://t.co/PvNdUZoN

Doing our part to keep this going @srbrtsn @804RVA @digology @dorseymc @sheenajeffers @riccyclingcorps @ryan_link @allison_good @KSiddall

RCC’s Craig Dodson makes it into Richmond’s Belle Magazine. Check it out: http://t.co/7UQe1Wat

by Craig Dodson, Director

The past 8 weeks have been an absolute whirlwind of, well, whirlwind around RCC.

It all started around the date of the Richmond Unite event.  RCC had made it into the top 10 of vote-generating organizations (a proud 7th to be exact), putting us in the mix with much more established, much larger non-profits.  RCC had become a speck on the Richmond radar.

A few weeks later, Richmond Biz Sense popped a story on the newest facet of our organization, Richmond Bicycle Studio, and how the one-of-a-kind business model serves to fund Richmond Cycling Corps.  Our speck became a dot.

One week later, and Richmond Magazine released their 6-page issue-feature on RCC— focusing on our youth captain, Christopher Mason.  Our dot became a blotch.

One day after Richmond Magazine came out, our pals at Road Holland released a short video that ended up generating over 4,000 views in 14 days.  Our blotch went viral.

Jump ahead 3 weeks, and I’d been featured in Style Weekly as one of Richmond’s Top 40 Under 40. The blotch grew into a…well, a bigger blotch.

One week forward, and RCC made live television (and oodles of reruns) as our youth were presented proclamations from the Mayor and City Council for their accomplishments in Philadelphia.  The blotch grew again.

Over the course of this ‘media-curve,’ the emails and phone calls have become a flurry of communicative-chaos.  We’d never experienced such attention, and honestly, we’re not entirely sure how to handle it.  We’ve had a surge in volunteer requests.  Much more established organizations want to partner with us.  There has become a buzz of ‘promised exposure’ for RCC.  

Whew. It’s been a head-spinning experience.

A common question: “Why haven’t I heard of you guys before?”  Our response: “Because we focus on delivering action— not messaging.”  That is to say, we don’t chase the press.  We roll up our sleeves. Dig in.  Produce.  If the media picks up on what we’re accomplishing, great, and if not, we’re not going to change our approach to what we stand for: Changing lives through cycling, and doing it in [what has become] our scrappy style.  

Finally, just last week, Walker and I decided to step back, and really assess how to guide our radar-blotch.  

Our solution: Less is more.  

Through all of the buzz around RCC, in the short term (so far), there was no surge in funding.  No person or company or foundation contacted us and said, “We like what you’re doing, and we want to give you $100,000.”  Yeah, I know it’s akin to fantasy to propose such, but it does happen; and since it didn’t happen to us, we had to evaluate our radar-blotch.  Why?  Because the reality, is that there is only two of us staffing RCC.  And although highly dedicated, our Board is small.  Our volunteer base is 3.  An increase in volunteers, partnerships, and exposure all require management. Management requires committed individuals (a.k.a. paid staff). Paid staff requires a substantial increase in funding .  

The more phone calls, meetings, emails, etc. that Walker and I are beckoned to handle, the thinner we get spread.  We work really hard, in umpteen different directions now, and to continue to be as productive as we are, we had to delay the majority of requests that have been coming to us.  

Believe me when I say that we’d love to have a “come one, come all” approach.  We’re absolutely honored that so many folks have asked to be a part of RCC, in so many different ways.  At the end of the day, we just don’t have the means from which to manage (i.e. funding for staff).  

We did however establish a policy that no one is overlooked: We returned every email or phone call as soon as we could, and we’ll continue to do so.  We do hope to increase funding, and first up, is a dedicated volunteer-coordinator.  We understand how crucial it is for our youth to be exposed to as many people as possible; frankly, it’s a must for the holistic development of our youth.  

For those of you asking to volunteer, please hold tight— we’re working on it.  In the meantime, we’ll try and post our calendar online soon—at minimum, we’ll have the youth cycling schedule up.  

Our promise is to never stop driving this organization as hard as we can.  Folks have told me since Day 1  that I’m going to burn out.  Well, I’m not.  I’ve gotten a touch wiser since Day 1, and as long as we work smarter, we can continue to drive on.  

Oh, and since we’ve generated all this buzz over the past 8weeks with less than $100K annual operating budget, can you imagine what we could do with that fantasy $100K increase?  RCC could start a space program.

Can’t Stop. Won’t Stop,

Craig Dodson

Ground Force IT will again help to underwrite RCC’s outreach in 2012. Wholeheartedly..Thank You GFIT: http://t.co/Vawk73pc

You Gotta see these photos from last night: RCC, Mayor, Council, Awards = http://t.co/yL5C3iLM

Fueling up before tonight’s InLight event…at the Richmond Bicycle Studio http://t.co/JyXa931I